“Social media is not an option for businesses, any more!” and “Markets are conversations” – these phrases pretty much reverberated among the speakers, visitors and organisations participating in the Social Media World Forum-2012, London. Held over 2-days at Olympia, London from 27-28 March, the conference reiterated the importance and urgency of socialisation of business, marketing and media. Great ambience, pleasant crowds, nice talks on current topics, insightful panel discussions and 1000’s of tweets buzzing the twitterwall….the #SMWF ( as it is popularly referred to) was a great place to be for businesses and professionals alike! Texavi took an active part this year, exhibiting at the event, by setting up a booth and demonstrating our capabilities. During the 2 days, Texavi’s stand received good visitors and the feedback during and after the event had been very encouraging. For photos and more updates on the #SMWF, visit Texavi’s web site and our Facebook Page.
Active participation from businesses and individuals
SMWF 2012 was well attended by businesses and people from all around Europe and a few from parts of Asia as well. Focusing on the core theme of social media, the conference catered to five streams — Social business, social TV, social shopping, mobile marketing and of course, social media. Besides the well-decorated and themed booths spread across the entire hall, there were workshops, talks, and panel discussions on the five streams. The topics for these workshops and talks were carefully chosen, ranging from the ubiquitous Facebook-focused marketing to the semantic analysis, and the more strategic aspects of brand management and social business enablement. For more information on the event, you can visit the official site.
Texavi is proud and happy to have been associated with the SMWF this year. We set up a booth and exhibited our offerings to the visitors who showed keen interest. The visitors to Texavi’s stand no.10 were both excited and impressed by what we had got on the show. Participating in SMWF proved to be a good decision for Texavi as we got to meet some really nice people and had interesting inquiries. Texavi’s offerings stood out among the exhibiting lot, because of our unique, simple yet powerful frameworks. Out of the very few organisations focusing on the most important aspects for social business enablement, Texavi’s unified and convergent experience framework and behaviour change and persuasion framework struck the right chords among the enthusiastic participants. For the brochures that we gave away at the booth, you can visit Texavi’s Downloads page.
What’s special at SMWF2012
The main attraction of the event had been a specially built Twitterwall right in the centre of the venue, with a continual stream of the tweets about and around the topics of the event. This worked almost like a live heartbeat of the buzz going around in the event. Even though it was early Spring, the sunny weather outside did make people hang out at the bar lounge right in the centre which kept the conversations going. There was a special gaming zone where people could get their hands dirty with the latest and the most entertaining games. The workshops and talks were held at the specially set-up theatres in the corners to streamline the participants. Add to that the special attraction at SMWF was the messaging facility, for those tired after going around the stands and attending the workshops.
Key takeaways from #SMWF
As you would have guessed by now, SMWF helped participants with the right information, insights and networking opportunities. Though there are many a takeaway from the conference, I am attempting to do the impossible task of summarising the key points, below.
- Social media and social marketing are not an option anymore for businesses
- Social media is not just the responsibility of marketing /PR departments
- Markets are conversations
- Brands can reach out to their customers and leverage their reputation, thanks to social media
- Gibson Guitars, Lego bricks are cases in point to show how big brands can be more effective when they get social
Hope you enjoyed reading this post. Please feel free to click through the links I provided all through, for more interesting photos, updates and information. Also, do drop in your feedback for making Texavi blog better. Until next post, ciao!