Agile Development, Business Analysis, Conference, Events, Information Technology, Innovation, Mobile, Product Development, Social business, User Experience

It’s with pride and happiness I wish to share with you that recently Team Texavi successfully hosted Texavi’s IMAGINEERING – INDIA, 2013 Conference. Held in two cities Hyderabad and Mumbai, during the last week of August, the events were a huge hit among the IT community.   The conference had a good participation from the practising and aspiring IT professionals who made it happen. Thanks to the enthusiastic participation of delegates and speakers, the conference in both cities had turned out as a big hit among the community. I salute the untiring efforts of  Team Texavi in putting together such fantastic events which many people hoped to be held every year . In this blogpost, I give a snapshot of the conference for the benefit of those who could not attend and also for those who participated. Hope this would help you all understand the magic behind this memorable event called Texavi’s IMAGINEERING – INDIA, 2013 Conference.

What’s special with Texavi’s IMAGINEERING

If you ask me the formula for the successful hosting of Texavi’s IMAGINEERING – INDIA, 2013 conference, it’s the PEOPLE that made it happen. Yes, right from the word go, Team Texavi had put in their brain power at work and ensured that the right topics were selected to ensure maximum interests among the audience. Next to contribute majorly were the speakers who are industry-leading thinkers and professionals. These are not just people who talk, but who are thought-leaders and those who actually put their ideas to work. Bringing this unique set of people who are hands-on lent practicality and workmanship to the focus areas. Through the talks, panel discussions, interactive Q & A sessions, these speakers brought out the best for the benefit of participants. And last but not the least, the prize also goes to participants from different organisations who made it to the event, despite it being a Friday. They all took an active part in the proceedings of the event and needless to say contributed to the success of the conference.

Texavi IMAGINEERING Conference_1 IMG_3803Dr.Rajeev_Srinivasa

What happened at IMAGINEERING 2013 Conference

The theme of the conference was very topical and relevant to the current times – “Technology trends, challenges and opportunities in the times of Digital. Mobile. Agile. Social“. The talks, special sessions, panel discussions and interactive sessions revolved around this topic with varied flavours. Ranging from the mundane Social media aspects to the raging hot theme of today’s technology world, Mobile platforms and applications, the conference had covered all the bases. The Keynote address by Dr. Rajeev Srinivasa rightly brought out the nuances and guidelines for embracing the good things around in Technology, highlighting the challenges involved. Dr. Srinivasa very eloquently touched upon the finer yet very practical aspects relevant for the IT community. A case in point is the importance of knowing the business aspects alongside the application of technology, for successfully delivering technology products and applications, today. Towards the end of the conference, everyone in the hall left with a firm belief that Technology and Business are two sides of the coin and that one can’t live without the other.

For all the action as it happened, you can watch the videos of the Conference, by clicking on the links below:

Interactive and engaging panel discussions

The keynote was followed by a very engaging panel discussion comprising some very competent and experienced professionals from the IT industry. The discussion for the panel was the topic “What’s the next BIG Thing”, which they ably covered sometimes hovering around, while other times diving deep into the key aspects. The panelists drew examples, business cases and insights from their own experiences to weigh in their points and delegates couldn’t have enough of the nectarine knowledge being shared with them. Sprinkled with generous doses of tips, tools, techniques and methodologies, the discussions threw light on important areas for the participants to take in all they could. The floor was opened for questions from the participants and it got so engaging that the session was brought to a halt by the time keepers. Texavi_IMAGINEERING_Panel_discussion_1 Audience participation at Texavi IMAGINEERING 2013

IMAGINEERING,2013 – A conference with a difference

Perhaps no other conference can boast of the unique feature that Texavi’s IMAGINEERING had – that of the focus on careers and professional development. Besides running as a deep undercurrent of all the items on the agenda, there were special sessions catered for the careers advancement and professional development of the IT community. Mukund Sathe’s engrossing talk on the IT industry’s trends and challenges struck the right chords with participants. Mukund’s talk was full of insights, ideas and recommended solutions and went beyond just highlighting the problems. Towards the end, participants with their questions and views made the talk even more insightful.  Not just that but also the careers talk from Texavi’s Niroop Racha was a huge hit among the audience. It started off as a solo talk but drawing audience’s participation, it slowly turned into a very engaging exercise. Delegates jumped in with their experiences, views and added the much needed “E flavour” to the conference. The E here stands for “Engagement” and “Entertainment” too, as it turned out that Texavi’s IMAGINEERING – INDIA, 2013 had no dearth of learning, sharing and fun.

Please check out the Presentations used during the Texavi’s IMAGINEERING, 2013 conference by clicking on the links below:

Hope you enjoyed reading the post. Please feel free to drop in with your valuable feedback as always. Till next time, have a nice time, ciao!

Agile Development, Business Analysis, Conference, Events, Information Technology, Innovation, Mobile, Product Development, Social Technologies, User Experience, User-centered Design

I am both happy and proud to announce the launch of Texavi’s IMAGINEERING conference. As part of the IMAGINEERING series of events, Team Texavi is hosting the IMAGINEERING – INDIA, 2013 conferences in India. The theme for this year’s event is Technology trends, challenges and opportunities in the times of Digital. Mobile. Agile. Social. The conference will have talks, panel discussions, special sessions, exercises, activities, fun and more. We have got a great lineup of eminent speakers on our elite panel, leaders who have been there, done that in the IT industry. This year, we are hosting the conference in Hyderabad on Friday, 23rd Aug,2013 and in Mumbai on Friday, 30th Aug 2013. In this blogpost, I will touch upon the motivation and bring into fore a few facts about the upcoming Texavi’s IMAGINEERING – INDIA, 2013 conference. Hope these will help in making a strong case and encourage you to be part of the event.

1. What is this conference all about

Texavi's IMAGINEERING - Main Theme

The IMAGINEERING – INDIA, 2013 is a conference for the  IT community organised by the IT community. It focuses on the topics and issues  that matter for IT professionals. The theme of the conference this year is Technology trends, challenges and opportunities in the times of Digital. Mobile. Agile. Social. We are living in an ever-changing world full of digitised and increasingly portable solutions. As they say change is the only constant thing, now more than ever, we have a need to be prepared, respond and manage change in a more effective and efficient manner. And then there is no denying that going social (and using the popular social and professional networks) is not an option anymore, for businesses and individuals too. So, it can safely be argued that the IMAGINEERING conference dwells on the most important, current and pertinent topics and issues for the IT community.

2. Theme and focus areas

With environment-friendly, cost-effective and accessible solutions, the digital, mobile, agile and social solutions are having a significant impact on the way we live, work and relate to each other. They help shape up and make us better equipped to face the ever-changing world. However,alongside the opportunities and benefits, these also bring forth numerous challenges in the form of intrusion into privacy, potential risks to health, hazards to the future generations of humankind and the long term impact on the sustainability of our Planet Earth. There is no better time and place to pause and ponder about these, than at the IMAGINEERING – INDIA, 2013 conference.

 

Texavi_IMAGINEERING_Themes

 

3. Who is the IMAGINEERING conference for

Texavi’s IMAGINEERING  – INDIA, 2013 is a compelling platform targeted for all the experienced, young and aspiring IT professionals in India. From the core IT workforce i.e., developers, analysts, designers and testers to the managers of projects, products and processes, IMAGINEERING 2013 caters to the needs and goals of the Indian IT professionals. The conference has everything you needed and more…from speeches by leaders to panel discussions, from career camps to contests, from interactive exercises to fun games and from useful insights and snippets to great takeaways. With all these interesting and useful programmes, rest assured the IMAGINEERING – INDIA, 2013 conference packs quite a punch!

Texavi's IMAGINEERING - Who should attend

 

4. What makes IMAGINEERING – INDIA, 2013 so compelling

There are a host of things that makes the IMAGINEERING – INDIA, 2013 conference unmissable for the IT professionals. Great line-up of speakers, fantastic panels formed of eminent and prominent IT professionals, current and topical themes are just a few reasons urging you to be there. Besides these, we have planned some really cool, interactive,  informational and entertaining programmes to keep the participants engaged and glued to their seats. Alongside the physical takeaways of swag bags filled with usable goodies, the participants will have great insights and ideas to take away, relish and cherish even long after the event. The conferences will be hosted at centrally located and accessible venues with state-of-the-art facilities. Also, the registration process is kept really simple and straight-forward so that you join us quickly and without any fuss. And last but not the least, the ticket price is kept very competitive so that we get as many people as possible. These are but a few good reasons for you to sign-up for the event, at the earliest.

5. A glimpse at the programme

I am giving below a peep into the package and coverage of the conference. Of course, this is neither full nor final but it’s enough to give you an idea of what the IMAGINEERING – INDIA, 2013 will have. Needless to say, the event is packed with the right mix of programmes, topics and people to offer the participants an enriching and rewarding experience. These are all presented in interesting and engaging formats ranging from talks, panel discussions, exercises, games and fun activities. The whole event is focused on IT professionals and so obviously we have quite a few programmes on the careers such as job hunting support and career camps. I mention here a few topics that we have already identified that form the crux of the IMAGINEERING – INDIA, 2013 conference.

  • What’s the next BIG thing? Advantage IT! A peep into the future of technology and technologies of future!
  • Pervasive, persuasive and personal! How mobile devices and apps are shaping up our world!
  • It’s a connected, changing and shrinking world! Blending technology, people and business for success!
  • Past Perfect. Present Tense. Future­­ ??? Trends, challenges and opportunities in the IT industry
  • Designed in India. Made in the USA! Paradigm shifts impacting the IT industry and community
  • From Promise to Profit! Prioritising is key with the 3 PROs – Products, processes and projects!

Hope this post helps in setting the stage for the upcoming IMAGINEERING – INDIA, 2013 conference. Keep a watch on this blog for more interesting and insightful posts on the themes, topics and focus areas of the event. Until next post, ciao!

 

 

 

 

 

Agile Development, Business Analysis, Conference, Events, Information Technology, Innovation, Mobile, Social business, Social Technologies, User Experience, User-centered Design

I have this question constantly coming back to me and kept playing in my mind time and again. What makes a great product? What is it that creates successful brand, organisation or an individual? After thinking about it from all possible experiences and view points, I finally came to a conclusion. The answer came to my mind when I applied myself to various scenarios, situations,industries and domains. Yes, I found the answer!!! It is balance. I would like to use this connotation of balance to bring forth the importance of IMAGINEERING in our professional and personal lives. In this post, I wish to bring to you the meaning and potential of IMAGINEERING, as a run-up to Texavi’s upcoming conference IMAGINEERING – INDIA, 2013 in August this year.

Imagination is a natural instinct

They say that “Imagination takes you everywhere!”, how true! Yes, with the very mind that we have we can create and weave bundles of thoughts. These indeed can take us places and sitting in London, we can go to Miami or Mumbai. Of course, this same imagination makes us travel across time as well, from the present to the past and lets us dream peep into the  future too, in the form of dreams. This greatest power especially found in abundance in young children, is responsible to make us curious, enthusiastic, inquisitive and exciting. This adds the much-needed zing to our lives, which otherwise gets mundane and monotonous. Though not entirely related, imagination could be mapped to the emotional part of the human instincts.

Logic is critical for growth

But then the next question could be “is imagination everything that you  need?”. Well, the answer to this question is a resounding “NO”. It is important to have imagination, but its not just enough. We need logic to back up the emotional appeal, analysis should be the engine that should drive the vehicle forward. Intellect powers the development of human beings and it is the constant churning of WHY and HOW that leads us in the right path to reach the right goal quickly. Its logic that lends support to the otherwise fragile and weak facade of imagination. I would even say that logic and analytical bent of mind provides the string and controls the high-flying kite of imagination.

Imagineering – the true meaning

Having looked at both imagination and logic, by now you would agree with me that we need to make the best of both worlds. To get it right with anything in the world, from building a product to a creating a powerful brand, and from taking an individual from good to great, we need to strike the right balance between balance between imagination and engineering. In the context of developing successful products and services, imagineering, as I refer to it, could be the powerful combination of technology and business.  Whereas in the case of building a brand, balance should be between identity and image of that brand. And in the case of an individual’s personality development, what helps the most is the right balance between left and right brains, or rather harmony between heart and mind.

Why is Imagineering powerful

Simply put, if we take a case of a problem and solution, we need to balance imagination with engineering and that’s what I would refer to as Imagineering, a powerful combination of creativity and logic. I didn’t coin this term though, but found out that this terms was copyrighted by Disney. What one needs today in the world of me-too products is the clear differentiation whose value-add can be clearly seen by your customers and users. While both are equally important to create any product or solution, sometimes Imagination precedes Engineering while in other times vice-versa. What is more important and more prioritised between the two of these, depends on the factors like…

  • Stage in the life cycle
  • Availability of resources
  • Personality and/or mental makeup of the people concerned
  • Business drivers

Digital. Mobile.Agile.Social times

There have been umpteen instances in our careers and personal lives, where the digital, mobile, agile and social aspects have been influencing us either directly or indirectly. These are playing a significant role in the way we live, work, interact, connect and communicate with our customers, family members, friends and followers. I penned my thoughts, views and ideas about the web of influence these 4 themes have on our lives. The diagram below depicts in a sense the various meanings, influences, challenges and opportunities posed by the quartet of Digital, Mobile,Agile and Social.

Texavi's IMAGINEERING conf theme

 

Texavi’s IMAGINEERING – INDIA, 2013 Conference

I take this opportunity to announce Texavi’s conference IMAGINEERING – INDIA, 2013. The theme for this year’s conference is “Technology trends, challenges and opportunities in the times of Digital. Mobile. Agile. Social”. We have good 3 months for the conference, but Team Texavi have started the planning and preparations are in full swing. We have a fantastic lineup of speakers for the conference, and the agenda has been shaping up  pretty nice. I will share more details on the IMAGINEERING – INDIA, 2013 conference in the coming days. As a teaser, I present to you the logo of the IMAGINEERING – INDIA,2013 conference. This logo is the result of the hard work by the team, putting their mind, heart, and soul into creating something splendid and I must say the outcome has been a pleasing experience.

Texavi IMAGINEERING-INDIA, 2013 Conference Logo

 

As a run up to the Texavi’s IMAGINEERING – INDIA,2013 conference, I will be writing more posts in the next few weeks. Watch out for more details not just on the conference, but also around the related themes and perhaps some guest posts too. As always, keep writing and share your feedback. Till next time, ciao!

Behavior Modeling & Design, Conference, Events, Information Technology, Social business, Social Technologies, User Experience

“Social media is not an option for businesses, any more!” and “Markets are conversations” – these phrases pretty much reverberated among the speakers, visitors and organisations participating in the Social Media World Forum-2012, London. Held over 2-days at Olympia, London from 27-28 March, the conference reiterated the importance and urgency of socialisation of business, marketing and media. Great ambience, pleasant crowds, nice talks on current topics, insightful panel discussions and 1000’s of tweets buzzing the twitterwall….the #SMWF ( as it is popularly referred to) was a great place to be for businesses and professionals alike! Texavi took an active part this year, exhibiting at the event, by setting up a booth and demonstrating our capabilities. During the 2 days, Texavi’s stand received good visitors and the feedback during and after the event had been very encouraging. For photos and more updates on the #SMWF, visit Texavi’s web site and our Facebook Page.

SMWF London 2012 - Texavi exhibits at Social Media World Forum     Texavi exhibits at #SMWF 2012, London

Active participation from businesses and individuals

SMWF 2012 was well attended by businesses and people from all around Europe and a few from parts of Asia as well. Focusing on the core theme of social media, the conference catered to five streams — Social business, social TV, social shopping, mobile marketing and of course, social media. Besides the well-decorated and themed booths spread across the entire hall, there were workshops, talks, and panel discussions on the five streams. The topics for these workshops and talks were carefully chosen, ranging from the ubiquitous Facebook-focused marketing to the semantic analysis, and the more strategic aspects of brand management and social business enablement. For more information on the event, you can visit the official site.

Talk at SMWF  Interesting presentation at SMWF  Conversations at SMWF

Texavi @SMWF,2012

Texavi is proud and happy to have been associated with the SMWF this year. We set up a booth and exhibited our offerings to the visitors who showed keen interest. The visitors to Texavi’s stand no.10 were both excited and impressed by what we had got on the show. Participating in SMWF proved to be a good decision for Texavi as we got to meet some really nice people and had interesting inquiries. Texavi’s offerings stood out among the exhibiting lot, because of our unique, simple yet powerful frameworks. Out of the very few organisations focusing on the most important aspects for social business enablement, Texavi’s   unified and convergent experience framework and behaviour change and persuasion framework struck the right chords among the enthusiastic participants. For the brochures that we gave away at the booth, you can visit Texavi’s Downloads page. 

Booth at SMWF 2012  Visitors at Texavi's stand No.10 in SMWF

What’s special at SMWF2012

The main attraction of the event had been a specially built Twitterwall right in the centre of the venue, with a continual stream of the tweets about and around the topics of the event. This worked almost like a live heartbeat of the buzz going around in the event. Even though it was early Spring, the sunny weather outside did make people hang out at the bar lounge right in the centre which kept the conversations going. There was a special gaming zone where people could get their hands dirty with the latest and the most entertaining games. The workshops and talks were held at the specially set-up theatres in the corners to streamline the participants. Add to that the special attraction at SMWF was the messaging facility, for those tired after going around the stands and attending the workshops.

Lounge at SMWF  Gaming zone at SMWF Tweet board at SMWF

Key takeaways from #SMWF

As you would have guessed by now, SMWF helped participants with the right information, insights and networking opportunities. Though there are many a takeaway from the conference, I am attempting to do the impossible task of summarising the key points, below.

  • Social media and social marketing are not an option anymore for businesses
  • Social media is not just the responsibility of marketing /PR departments
  • Markets are conversations
  • Brands can reach out to their customers and leverage their reputation, thanks to social media
  • Gibson Guitars, Lego bricks are cases in point to show how big brands can be more effective when they get social

Hope you enjoyed reading this post. Please feel free to click through the links I provided all through, for more interesting photos, updates and information. Also, do drop in your feedback for making Texavi blog better. Until next post, ciao!

 

Conference, Events, User Experience, User Testing

EuroSTAR is a prestigious software testing conference organised every year. This year, it will be held at Copenhagen, Denmark in December, 2010 and I am participating on behalf of Rave Technologies. I will present a real life case study to highlight the importance of comprehensive testing for a software product. The theme of my talk is going to be comprehensive software testing that also involves ‘users’ at regular phases in the software product development cycle. Besides the usual testing such as functional, performance and load testing, I think the real acid test for a software product is the user testing. This completes and consolidates all the other tests, and ensures that the product delivers a complete experience and brings in delight to its users.

When the rubber meets the road

I wish to equate software products and web applications in the ICT industry  to cars in the Automobile industry. Recently, there have been a spate of car recalls happening all over the World today. This includes the so-called quality-conscious companies such as Toyota and Honda. I am not an expert on the Auto-industry and so cannot comment on the real reasons behind these increasing recalls. However, as an end user, I presume that perhaps these could be due to the lack of appropriate,sufficient and comprehensive testing.  Also, the frequency and intensity with which the tests are carried out makes a significant impact on the quality of the final product. Besides all types of testing that we usually do on a software product or application, we should also perform  ‘user testing’ at regular periods in the project timeline. This will help us get closer to the user’s and usage scenarios, their problems and address them before the products actually get in the hands of users.

All you need to do is…

You can find the list of all the 14 videos which are submitted for this conference at the URL given below. Please go through this page, watch video 8 – Pardha Saradhi and vote for it. It is very simple and quick. Hurry up, the voting ends on April 16th. Every vote counts!

http://www.eurostarconferences.com/content/videostar-competition.aspx

Happy Easter and a long weekend. Ciao!