I came across this interesting piece of work yesterday. You may want to call it art,promotional material, or reference material. For the business analysts in you, you might want to view this as a contemporary issue, well presented or also an efficient use of a popular tool, i.e., flow chart.
You can check out the usage of the company name (who would have put this up) in a rather ubiquitous manner, almost urging the people to get in contact with them. This was evidenced in the strong usage of their repetition, association and ‘call for action’.