Pervasive, persuasive, personal & wearable – Why Mobile is here to stay

Look around you and what you find everywhere being used by almost everybody is no surprise. Yes, Mobile has taken us by storm and no doubt that its one of the most happening thing in the modern age. There are positive aspects and as some say, more negative effects to this Mobile revolution. From large global technology organisations to small, local startups  jumping on the bandwagon, Mobile has indeed become a potential mega-trend of the 21st century. As Mobile is fast becoming a pervasive, persuasive and personal technology choice, you might wonder what makes the Mobile tick and wish to know about the key ingredients behind its success. In this post, I will touch upon the things that make Mobile the most sought-after medium of communication and interaction in this day and age. Also of note is, this is one of the topics at Texavi’s IMAGINEERING – INDIA, 2013 conference to be hosted in Hyderabad and Mumbai, India in Aug,2013.

The Mobile Eco-system – Sum, not just parts

First, let us try and define what Mobile really means before we get any further. Is it the phone(device), the operating system that runs in it, the network that enables it or the apps that user? Well, its not just one or the other, but all of these and much more that make up the Mobile. There is no denying of the success of the Mobile platforms and the ubiquity of the smartphones that pushed the penetration and usage of Mobile. Also, the wide range of networking and communication technologies e.g., GSM, CDMA, Edge, 3G etc. make it a compelling case for the rapid build-up and penetration. And yes, you can’t also discount the sudden impetus provided by the affordable Mobile apps. So, it’s the sum-total of all the components in the eco system that have contributed to the success of Mobile. I present this view in a graphic below to sum up the components that make up this Mobile eco-system.

TheMobileEcoSystem_Texavi

Pervasive – Anywhere, anytime…

The biggest driving factor for the success of Mobile is its ability for being pervasive. It is this anytime, anywhere, the always on and always accessible aspect of Mobile that contributed big time to its wide spread usage all over the world. The portable form factor of the device, the supporting communication networks all make it a really pervasive technology. There is no question that the powerful combination of the Mobile platform, networks, devices and apps make it virtually anytime, anywhere.Also,increasingly the ubiquitous Mobile apps have only added to the pervasive nature of Mobile. I have put together a diagram (shown below) to depict the positives, not so positives and the neutral aspects of the Mobile, as we see them today.

Mobile_Pervasive_persuasive_personal_Texavi_final

Persuasive – Why Mobile makes it compelling

From the school student to the retired grand parents, Mobile has found its place in the hands of almost everybody. It doesn’t require a certain person with specific education, work experience, technology-savviness and employment credibility to start using Mobile. The beauty of the Mobile is its appeal to one and all, irrespective of the background, potential or skills. With the later generations of the Mobile devices, improvement of the networking technology, and the availability of the applications, Mobile has picked up momentum.  Increasingly, with time and over the generations of the Mobile devices and technologies, its not getting just easy to use  for the existing users, but also easy to learn to use for the new users.

Personal and private – From possessive to hazardous

During the late 80′s the PC came in and conquered the whole world, making the computers personal. Then came the block/brick phones as I they were popularly referred to.  Slowly the Mobiles have reached far and wide across the world and now it wouldn’t be an exaggeration to say that some are not happy with just one Mobile at their disposal. With a wide choice of devices, platforms and networks available to the consumers, Mobile is definitely getting more personal and personalised. From details of the contacts, official and personal eMails, chats and conversations, photos and videos, Mobiles have virtually become your second personae. Aside all these positives, there is also the potential hazards to privacy and security of personal data.

Wearable Technology  - Wear it on your sleeve

Besides the personal and portable aspects of Mobile, in the last couple years, wearable technology has been placed in the same league as 3D Printing. From the much-touted smart watches to the small fitness devices which one can carry on them, there has been a surge in the wearable technologies. Move over the Bluetooth-enabled ear-pieces, Mobile phones are now acquiring a new meaning of wearability. These come in different shapes and sizes ranging from the smart watches and fitness devices such as Fitbit, Jawbone Up and Nike Fuel, wearable technology is now coming of age. Mobile is only powering this wearable technology revolution and we might see more interesting use cases in the near future.

sony-smartwatch-android-watch

As you would have noticed, what I have mentioned above is merely touching the surface and there is more to Mobile than meets the eye. To get a detailed perspective, come join us at the Texavi’s IMAGINEERING – INDIA, 2013 Conference to be hosted in Hyderabad and Mumbai in Aug, 2013. Until next post, ciao!

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