Gone are the days when you had professionals relying on the accumulation of knowledge alone. In this day and age of continual changes in technology, business, career and life styles, there is an increasing emphasis not just on acquiring knowledge, but also on applying the experience and rich expertise. The focus has shifted from knowing to doing and sharing, from information gathering to using the right tools and methods and from just quantitative measures to insightful analytics. Like all other professions, this paradigm shift is quite apparent to a large extent in business analysis and product management areas too. In this post, I will touch upon the many facets that make up the emerging avatar of the new-age business analyst/product owner.
Many facets of the modern BA/ProductOwner
The traditional business analyst’s focus pretty much hovered on the requirements, documentation, functionality of the product. Also, the key lookout for the traditional BA has been one centred around the problem space, whether it has to do with the product, process, domain or business. The new-age business analyst’s core competencies are still based on the problem space and functional areas, their scope of influence has expanded further and beyond. This is thanks partly due to the continual changes in business, technology, ways of work and life. It could also be attributed to the “survival-of-the-fittest” theory and that the business analysts have to consistently re-invent themselves to keep them relevant to the changing and demanding times.
Realm and reach of the new-age BA
So what makes the new-age business analyst different from that of the traditional role? Interestingly, one school of thought identifies the BA as just another team player, there is quite another emergent thinking that is pitching the BA as a more responsible, leadership-oriented professional. From a mere documentation specialist, the realm and reach of the Business Analyst of today scaled up to that of the product owner and/or product manager. While functionality and features, problems and opportunities remain relevant and current to the new-age BA, the additional roles of release management, process improvement, increased customer and user engagement added a new dimension.
What make up a new-age BA/PO
Now let us try and assess the factors that make up a class act new-age Business Analyst. On the one hand, you need to be on the top of the product, process, business or domain, on the other hand you must also be able to connect well with “people”. A new age business analyst works her way very well through not just the product or process team members, but also key stakeholders, customers and users. Yes, it is true that the BA must be versatile and equipped with generic skills, it is beyond doubt that specialism and in-depth expertise add to the winning factors. In a nut shell, the new-age Business Analyst/Product Owner is versatile, agile, tech-savvy, responsive, responsible, and a leading-edge visionary.
In the next posts, we will look in detail the approach, tools and methods that shape up the new-age Business Analyst. Hope this post gives you enough food for thought till then. Until next, ciao!