Agile Development, Behavior Modeling & Design, Business Analysis, Information Technology, Innovation, Product Development, Requirements Development, User Analysis, User Experience, User-centered Design

It is beyond doubt that the current times of digital, mobile and social age demand professionals who are versatile, agile, sociable and dynamic. Business Analysts and product specialists are no exception to this. Whether its due to the industry demands, peer pressure, market needs or pure evolutionary tactics, BAs today are far more leading-edge, competitive, assertive and visionary contributors to the products, processes and businesses, at large. From an also-ran team player role, new-age analysts have come a long way as the multi-disciplinary, multi-skilled and multi-dimensional professionals. In this post, I will touch upon the many facets of the new-age Business Analyst and how they are adapting to the continual changes happening in the spheres of business, technology, professional and personal lives.

Emergence of the new-age BA/PO

As we discussed in the previous posts, there have been several factors that led to the emergence and evolution of the Business Analyst. The BA today moved on from just a requirements owner and a document expert and is now addressing several facets around products, processes, business and technology. Their focus still remains pretty much around the problem space, compared to the facilitation role in the solution space. The analysts identify problems, dependencies, needs and opportunities. However,  products, processes and business domains. The BAs today have been involved in scoping, release management, continuous engagement with customers and users, strategising, laying out roadmap, and working with multiple teams.  In a nutshell, the Business Analyst of the modern age is much like a leader, architect, soldier, team player…all rolled into one.

NBA_Leader.Architect.Soldier.Team Player_Texavi

Leader, architect, soldier, team player & more – the new-age BA

From being an analyst, the BA needs to transform into a leader, architect, soldier, team player and perhaps many more such roles, all rolled into one. Of course, they need not be all of these roles at the same time. The analyst today has to don one, few or all of these various roles based on the context, time, stage of implementation as befits the occasion. During the initial stages, the emphasis could be on being an architect, while during the scoping it could be that of a soldier. However, throughout the project, or initiative analysts have to keep their hat of leader and team player, no matter what stage the work is in. I touch upon the four primary facets of the new-age Business Analyst in the following paragraphs.

1. Sensible leader, not just an also-ran

You can’t talk enough about the all-imperative skill and art of analysts to work with people. They must have their hands firmly on the pulse of the different categories of people. These include the various stakeholders – direct and indirectly responsible for the product and process, from senior management all the way through to people working on the factory floor. As an able leader, the analysts must not only lead the way, but also set an example by following and working along with the team members. They should  listen actively, take steps pro-actively and be able to put in their efforts with sustainable passion, drive and commitment to achieve this shared vision and common goals.

2. Architect and a builder, not just another player

New-age business analysts must be able to look beyond the near term goals and benefits. They must have a really good and long term vision to not only lead themselves but also the team members and the organisation, at large. They must think far and beyond, using their rich experience, in-depth and specialised domain expertise. The added advantage is that these help the analysts with a “peripheral vision” around the markets, business domains, products, processes and technologies.  Besides, the new-age analyst adds great value by laying a robust roadmap that is flexible, scalable, high-performing.

3. A soldier, well-equipped and prepared

Like a soldier, who is well-equipped and well-prepared to face any kind of challenges, the new-age analyst must be prepared with all the right tools, methods and a positive attitude. The very nature and aptitude of business analysts help them to stay on the top of their game, be it at home or outside their turf. Their ability to adapt easily and quickly depending on the situation helps build on to the agility of the new-age analysts.  Analysts’ skills of being sensitive, scrupulous and open-minded, help them usable insights from ideas and actionable intelligence from information. In addition to these, the BAs try to keep ahead by addressing all possible scenarios, potential challenges and constraints, internal and external dependencies and assumptions – stated and implicit.

4. Team player, not just a one-person show

Business analysts over the ages had been looked at more as specialised consultants who come in, do their work and get out. The contribution of analysts is considered from the prism of a “support” role who comes in early in the project, find problems, specify scope and requirements and exits the scenario. However, with the advent of agile practices such as Scrum, user stories, XP, BDD and TDD being put in place, organisations are increasingly looking for analysts to be well-integrated into the development teams. The analysts today are very much an integral part of the teams and by being  participative, they contribute to the collective value delivered by the team. So, new-age analysts are equally adept at being followers and team members themselves as much as they excel at leading the teams.

I hope this post helped you understand the many dimensions, skills and demands of the new-age business analyst. We will cover more specific details on the tools, and methods for the business analyst/product owner in the upcoming posts, until then, ciao!

Agile Development, Business Analysis, Information Technology, Product Development, Requirements Development, User Analysis, User Experience, User Stories

Gone are the days when you had professionals relying on the accumulation of knowledge alone. In this day and age of continual changes in technology, business, career and life styles,  there is an increasing emphasis not just on acquiring knowledge, but also on applying the experience and rich expertise. The focus has shifted from knowing to doing and sharing, from information gathering to using the right tools and methods and from just quantitative measures to insightful analytics. Like all other professions, this paradigm shift is quite apparent to a large extent in business analysis and product management areas too. In this post, I will touch upon the many facets that make up the emerging avatar of the new-age business analyst/product owner.

Many facets of the modern BA/ProductOwner

The traditional business analyst’s focus pretty much hovered on the requirements, documentation, functionality of the product. Also, the key lookout for the traditional BA has been one centred around the problem space, whether it has to do with the product, process, domain or business. The new-age business analyst’s core competencies are still based on the problem space and functional areas, their scope of influence has expanded further and beyond. This is thanks partly due to the continual changes in business, technology, ways of work and life. It could also be attributed to the “survival-of-the-fittest” theory and that the business analysts have to consistently re-invent themselves to keep them relevant to the changing and demanding times. New age_BUSINESS_ANALYSIS_Texavi_NBA

Realm and reach of the new-age BA

So what makes the new-age business analyst different from that of the traditional role? Interestingly, one school of thought identifies the BA as just another team player, there is quite another emergent thinking that is pitching the BA as a more responsible, leadership-oriented professional. From a mere documentation specialist, the realm and reach of the Business Analyst of today scaled up to that of the product owner and/or product manager. While functionality and features, problems and opportunities remain relevant and current to the new-age BA, the additional roles of release management, process improvement, increased customer and user engagement added a new dimension.

What make up a new-age BA/PO

Now let us try and assess the factors that make up a class act new-age Business Analyst. On the one hand, you need to be on the top of the product, process, business or domain, on the other hand you must also be able to connect well with “people”. A new age business analyst works her way very well through not just the product or process team members, but also key stakeholders, customers and users. Yes, it is true that the BA must be versatile and equipped with generic skills, it is beyond doubt that specialism and in-depth expertise add to the winning factors. In a nut shell, the new-age Business Analyst/Product Owner is versatile, agile, tech-savvy, responsive, responsible, and a leading-edge visionary.

In the next posts, we will look in detail the approach, tools and methods that shape up the new-age Business Analyst. Hope this post gives you enough food for thought till then. Until next, ciao!

Agile Development, Behavior Modeling & Design, Business Analysis, Information Technology, Product Development, Requirements Development, User Experience

Ever since the role of Business Analyst came into being, they have been associated with one specific area more than anything else. That is requirements and over the last four decades or so, the words analysts and analysis  have become synonymous with requirements.  In a traditional project or product development context,one of the frequently asked questions for a Business Analyst undoubtedly  is “Where are the requirements?”. However, in the recent times of agile methodologies and lean processes, like all other roles in technology and business, BAs too have had a significant makeover. In this post, I will touch upon this transition and look at the all powerful tool kit of the new age business analysts.

Texavi_NBA_Transformation

Business Analyst as the owner of requirements 

BAs traditionally had been responsible primarily for requirements in a product development or project execution scenario. Even though the role of business analyst involves right from the pre-sales stage all the way through to the project delivery, their focus area had always been scoping and requirements areas. BAs traditionally had their mainstay contribution to the product/project starting with requirements gathering, and then specifying and documenting requirements and communicating them to the stakeholders ranging from the management to the team members and from customers to the end-users.

Not just requirements in terms of the functionality, the influence and focus areas of the analyst could well be extended to some of the adjacent areas. Besides requirements, the reach of the BA would still be restricted to the peripheral aspects such as vision, scope and roadmap for the product, system, process or business in question. BAs have been made the masters and owners of requirements. This has been the case with the various roles, forms and names of the business analyst – be it a business consultant, product specialist, functional consultant or a domain expert.

Traditional meaning and scope of requirements

 So, what exactly do I mean by requirements in the traditional sense of the business analyst’s focus? Let me clarify this very important point with some examples. Requirements traditionally meant the long list of documents that ran into hundreds and thousands of pages. Some were called as Business Requirements Documents (BRD) while some others were referred to in the eighties and nineties as System Requirements Specifications (SRS) during the time of SSAD (Structured Systems Analysis and Design) times. As we moved slowly into the software analysis and development, the focus of the BAs slowly shifted into writing Functional Requirements Specification (FRS) and Software Requirements Specification (SRS) documents. You can notice that its just a change of the name, however the perspective, work and the output of the analysts still remained the same.

NBA_Texavi_Blog_31Jan2014

New age BA goes beyond documentation

In the age and times that we now live in, virtually everyone and everything  is going digital, mobile, agile and social. Like all other professions and roles which have undergone a huge shift, BAs too have had a significant change, after a really long time. The actual transformation in the role, responsibilities and contribution of the analysts came with the introduction of agile development methodologies like SCRUM, BDD (Behaviour Driven Development) and User Stories.  As we started implementing more and more agile and lean methodologies in the businesses, products and projects, the role of the business analysts has a far reaching impact on how the end products or processes shape up.

Texavi on the NBA requirements and communication

Today’s analysts need to move beyond the realms of requirements area and become more versatile and tech-savvy. All the way from interactions with key stakeholders through to the time the product or process has been delivered, the new age BA has to actually work with the team members. Analysts have to actively engage with various people involved in the project, product, process or business context and work alongside them analyse, design, develop, deliver and continually enhance the solution. This means that the analysts have to now create various artefacts such as the product backlog, user stories, wireframes, domain models, solutions models, prototypes and test cases, to name a few. I will discuss the details  of how the new age business analyst creates and works with these more effectively, in a separate post.

Hope you found the post useful – like always, please feel free to drop in with your valuable feedback. Until next post, ciao!

 

 

Agile Development, Business Analysis, Information Technology, Product Development, Social business, User Experience

In an age of rapid changes in the business, technology and lifestyles, organisations and individuals alike have to be adaptive. Business Analysts are not an exception to this much alike the other professionals. What does it take to be a modern day business analyst. Is it just the logical thinking, sound communication skills, good domain knowledge? Yes, these are all necessary but not sufficient. The modern day business analysts have to be agile, suave and tech savvy. They need to be adaptive and quick to embrace change, not just to survive but to succeed. In this post, we will look at what it takes to be a successful business analyst in this new-age of digital, mobile, agile and social times.

Transformation of business analysis in the new-age

Business analysis today is less of writing requirements in long documents and more of working with the design and development team. Its about owning the product roadmap, business strategy and/or the organisational processes. Gone are the days of writing up functional specifications documents running into hundreds and thousands of pages, spending months and years. Its the time for them to be agile and lean, and move on from being traditional verbose document writers. So business analysts today have to write user stories, create wireframes and mockups, model problems and solutions, validate and test the functionality.  They must be open to change and pro-actively understand the impact of changes on business, technology, products and people.

NBA_platform_Definition_Framework

Business analysis is changing and how

From a traditional perspective,  BAs needed to be good with communication skills. They were positioned as domain experts and to some extent looked up as product specialists. Some analysts have been positioned as specialists in business process management. However, in the last few years, business analysts have moved on from mere requirements owners to product/process owners. With the extensive use of agile practices, business analysts too emerged as the change management experts. In this digital, mobile, agile and social age, the focus of business analyst has shifted to user stories, customers and users engagement, stakeholder management, modeling domain, problems and solutions. In short, the modern day business analyst is versatile, cross-disciplined, tech-savvy, agile  and a team-working professional.

NBA_platform_BusinessAnalysis_New_Age

The new-age Business Analyst’s toolset

I give below a diagrammatic representation of the toolset for the modern day business analysts. This provides a snapshot of the fundamental set of skills and knowledge that power the BAs today.

NBA_BA_Skills-and-knowledge_Toolset

Alongside the mainstream skills, the business analyst needs to be a master of communication and leadership skills. From interacting with the key stakeholders, engaging with customers and users, and working alongside the team members, business analysts must have excellent “people skills”.  Also, technology has been playing a key role in the design, development and delivery of products and services today. So, needless to say that the business analysts today have to be aware of the technologies, platforms and the application of these technologies to business context. I don’t however see that the business analysts have to be experts in technology but then they must be able to use technical applications, tools and methods to understand problems and help create solutions. Also, the new-age BAs have to be creative and be equally good with the right brain as much as they are comfortable with the data and analytics.

Hope you find this post useful – as always, please feel free to get back with your review comments and helpful feedback. On behalf of Team Texavi, I wish you and your loved ones a very Happy New Year, 2014! May your personal and professional lives be filled with joy, prosperity and success! Until next post, ciao!

         

 

 

Agile Development, Business Analysis, Information Technology, Innovation, Product Development, Requirements Development, User Experience, User Stories

Often times this thought come across to me as to what makes people choose their professions. Is it their interest, aptitude, passion or simply demand in the market? I think its not just one of these but a combination of all of these that make up the professionals that we are all today. From a doctor to an engineer, from an entrepreneur to a scientist, everyone has a choice to make and that pretty much defines how they get set into what they do as their career. Looking closely at an analyst or rather more appropriately a Business Analyst, its amply clear that the role does have specific requirements, demands and expectations. Not everyone would like to be a Business Analyst and not everyone would be a good Business Analyst. So, what is it that makes one a suitable New-Age Business Analyst? In this post, let us look at some of the key factors, skills and attitudes that are the qualities of the New-Age Business Analyst.

Business Analysis is an art and a science

Yes, its indeed the most under-stated fact that business analysis is both an art as well as science. One needs to have the flair for analysis, reasoning, communication, identifying problems and facilitating in creation of solutions. A good business analyst is passionate, enthusiastic and a continuous learner. On the other hand, there is also no denying the fact that to be a a better business analyst, you need to learn the right tools and techniques to hone your analysis skills. From the SWOT technique to various notations such as BPMN ( Business Process Modeling Notation) and UML ( Unified Modeling Language) almost everything can be learnt and mastered as a discipline on a scientific basis. I will touch upon the nuances of these tools, techniques and methods in the future posts.

The various avatars of a Business Analyst

First off, let us understand and define the various names, forms of a business analyst. From a business consultant to a product specialist and various other roles, business analysts have been known by different names. I have come across some roles such as Domain Expert and Functional Consultant too. You might notice that the Business Analyst as we know cut across different industries and verticals. This ranges from Banking, Manufacturing, Information Technology, to name a few. I give below a diagram which shows the numerous avatars of the Business Analyst. Though this is not comprehensive, it pretty well presents a picture to drive home the point that the Business Analyst comes in various packages – shapes, sizes, colours, names and forms. However, you will notice that the core work remains the same, which is what we will refer in the later sections of this post.

Identity of a BA

 

Focus Areas of a New-Age Business Analyst

The main areas that a new-age business analyst focuses on are Business, Product, People and Communication. Unlike the popular perception, it is not technology, nor projects that would interest a business analyst. As the name suggests Business is the paramount factor for a BA and up next is the product focus and product thinking. No business analysis is complete if it does not touch upon the people aspect. From customers, users and team members to stakeholders and management, business analyst has to cater to the various ‘people’ involved. And if you ask me to name that one thing that separates the New-Age Business Analysts from all other analysts, it is communication. I created the image below to represent the focus areas and priorities of the new-age business analyst.

Focus areas

You can notice that the following are the priorities for the new-age BA:

  • What and Why, over How
  • Problems over Solutions
  • Product over Project
  • Facilitation over Implementation

Hope this post helped you in understanding the basic skillsets of the new-age BA. We will discuss more on this in the upcoming posts on New-Age Business Analyst. Until next time, Ciao!

Agile Development, Behavior Modeling & Design, Business Analysis, Events, Information Technology, Innovation, Product Development, Social business, User Experience

Disrupt, hack, fail and lean…in case you are wondering what these are, they are the latest buzzwords in the technology industry today. No more terms with a negative tone or tinge, these once swear words are now the tech world’s definitive words to swear by. They have taken the world by storm, so no wonder businesses and individuals alike are encouraged to embrace them strongly. Rightly so, in an age of digital, mobile, agile and social times that we are living in, technology does have a profound impact on businesses and people. Change is the only constant thing, and entrepreneurship and innovation are sure ways for survival and success. In this blogpost, in a run-up to Texavi’s IMAGINEERING – INDIA,2013 conference, I will touch upon how embracing the mean and lean aspects like disruption,”fail-early-fail-often”, hacker way and being lean will separate the winners from players.

1. What are you disrupting today

Look around you and you will find disruption as the mantra behind every successful business, product, service or individual. For instance, in the technology space, the Internet and web sites and applications came and disrupted the way we work, play and talk. Google came in and disrupted the way we deal with information changing the preferred navigation mode of millions of people from browsing to searching. Apple’s iPhone and other Touch-sensitive  technologies disrupted the way we interact with phones and devices. Plastic money a.k.a credit cards came in and changed the purchase behaviours of people, which some would argue, in a negative way. With the technology powering the businesses, brace yourself for more disruption to happen in the near future. From wearable technologies to 3D printing and alternative currency, disruption is the name of the game. Disruption is not only the key differentiating factor but also the secret weapon that separates the great ones from good.

bitcoin

It is equally important if not more important, for the large well-established organisations to be disruptive as much as the small, suave start-ups. Large organisations such as Google, Apple, 3M and McDonalds continuously strive at disrupting the professional and personal lives of their customers leaving a huge impact, through their new products, services and business models. Small start-ups too are doing their bit to help disrupt the existing behaviours of consumers. Take the case of Bitcoin which is a startup wanting to disrupt the way people use currencies, although some people consider it a cheeky option. Over the last 5 years or so, Bitcoin has emerged as a new alternative for payment online. Similarly, David Fishwick’s Burnley Savings and Loans Limited has been pitched as disrupting the models of the high street banks. Yes, disruption is the name of the game today and anyone who would like to make it big in business must have the answer to the question What are you disrupting today? In fact, this is the question every business and start-up must ask for themselves, not only to survive but also make a mark in this world of cut-throat competition.

 

2. Fail fast and fail often

Failure has never been more recognised and more encouraged than now. The importance of failure was best brought out by the famous saying of Thomas Alva Edison, “I have not failed. I have just found 10,000 ways that won’t work”. Failure is the stepping stone for success and nobody who has succeeded wouldn’t have done it without ever tasting a slice of failure earlier. Behind every successful entrepreneur, you can find a string of failed initiatives and this applies equally well in the case of the technology businesses and products too. I don’t mean in any way that we all must have failure as our goal, but what is important is to be prepared for failure, often to the extent of keeping it as option A. This would help ensure that you cover all the possible scenarios. Also, when you fail, you are bound to become battle-hardened because with failure, you know what works and more importantly what doesn’t work.

Fail fast, fail often_texavi

It may seem that I am all for hailing failing, but the important bit is to recognise the need to fail early. Failing early on helps us to correct the course quicker and better. It will also help us in preparing to prevent similar instances or occurrences in the future. Failing earlier is better than failing quite later down the line, as the impact would have been lesser as also the resources required to for corrective action. Failing often is also a key step in the journey of progression and success as that shows the continuous endeavour and effort for improvement.

3. Adopt the Hacker way

Times are gone when people want to do things in a linear, bureaucratic and often long-winding manner. From venture capitalists to employers and financial markets, everyone nowadays insists on street-smart, tech savvy and ingenious attitudes on display. In a world where the boundaries between work and play are being constantly erased, what one needs is the ability to make a killing with speed, accuracy and confidence. One word to describe all of these and more is HACKER. Yes, hackers, at least in the context of IT industry, are your new battle-ready warriors who are the new age ninjas to pump up the productivity, profits and products’s successes through their shrewd, speed and solid work.

Hacking - brilliant idea

Hacking is not evil anymore, well if done with the right intent and intentions. It used to be often associated with young, smart brains turned in the wrong direction a la snooping. In the context of this post, I am referring to hacking in a slightly different skill – that of “doing” rather than relying on lengthy debates and futile processes. When Facebook went for the IPO, we got to know one of the secrets for their sustained success, which is The Hacker Way. Hacking in this sense is not about snooping, but it is the ability to quickly conceptualise, design, develop and test a product or feature quickly  and iteratively. So, there is no two ways in embracing the hacker way to deliver and turn around successful products, services and concepts quicker and more effectively.

4. Lean is in, are you ready

Building huge monoliths of businesses had been the key focus in the last few decades where power and might took precedence over everything else. Excess drive was on to build up the industrial mega-revolution making things bigger, mightier and powerful without consideration for the effectiveness, efficiency and long-term sustainability. However, as technology led from the front in the last couple years, businesses realised that its not the size and strength that matters, but efficiency and productivity on a sustainable basis. So, lean is in and started to impact various industries from manufacturing to IT. Going agile and being lean is not in processes alone, but must be replicated in people and other resources too.

Be_nimble_and_lean_TEXAVI

I shall touch upon each of these topics in greater detail in the upcoming blogposts. Please drop in with your feedback for further improvements and yes, you can also share some ideas for new topics. Have a nice time and until the next post, ciao!

 

Agile Development, Business Analysis, Conference, Events, Information Technology, Innovation, Mobile, Product Development, Social Technologies, User Experience, User-centered Design

I am both happy and proud to announce the launch of Texavi’s IMAGINEERING conference. As part of the IMAGINEERING series of events, Team Texavi is hosting the IMAGINEERING – INDIA, 2013 conferences in India. The theme for this year’s event is Technology trends, challenges and opportunities in the times of Digital. Mobile. Agile. Social. The conference will have talks, panel discussions, special sessions, exercises, activities, fun and more. We have got a great lineup of eminent speakers on our elite panel, leaders who have been there, done that in the IT industry. This year, we are hosting the conference in Hyderabad on Friday, 23rd Aug,2013 and in Mumbai on Friday, 30th Aug 2013. In this blogpost, I will touch upon the motivation and bring into fore a few facts about the upcoming Texavi’s IMAGINEERING – INDIA, 2013 conference. Hope these will help in making a strong case and encourage you to be part of the event.

1. What is this conference all about

Texavi's IMAGINEERING - Main Theme

The IMAGINEERING – INDIA, 2013 is a conference for the  IT community organised by the IT community. It focuses on the topics and issues  that matter for IT professionals. The theme of the conference this year is Technology trends, challenges and opportunities in the times of Digital. Mobile. Agile. Social. We are living in an ever-changing world full of digitised and increasingly portable solutions. As they say change is the only constant thing, now more than ever, we have a need to be prepared, respond and manage change in a more effective and efficient manner. And then there is no denying that going social (and using the popular social and professional networks) is not an option anymore, for businesses and individuals too. So, it can safely be argued that the IMAGINEERING conference dwells on the most important, current and pertinent topics and issues for the IT community.

2. Theme and focus areas

With environment-friendly, cost-effective and accessible solutions, the digital, mobile, agile and social solutions are having a significant impact on the way we live, work and relate to each other. They help shape up and make us better equipped to face the ever-changing world. However,alongside the opportunities and benefits, these also bring forth numerous challenges in the form of intrusion into privacy, potential risks to health, hazards to the future generations of humankind and the long term impact on the sustainability of our Planet Earth. There is no better time and place to pause and ponder about these, than at the IMAGINEERING – INDIA, 2013 conference.

 

Texavi_IMAGINEERING_Themes

 

3. Who is the IMAGINEERING conference for

Texavi’s IMAGINEERING  – INDIA, 2013 is a compelling platform targeted for all the experienced, young and aspiring IT professionals in India. From the core IT workforce i.e., developers, analysts, designers and testers to the managers of projects, products and processes, IMAGINEERING 2013 caters to the needs and goals of the Indian IT professionals. The conference has everything you needed and more…from speeches by leaders to panel discussions, from career camps to contests, from interactive exercises to fun games and from useful insights and snippets to great takeaways. With all these interesting and useful programmes, rest assured the IMAGINEERING – INDIA, 2013 conference packs quite a punch!

Texavi's IMAGINEERING - Who should attend

 

4. What makes IMAGINEERING – INDIA, 2013 so compelling

There are a host of things that makes the IMAGINEERING – INDIA, 2013 conference unmissable for the IT professionals. Great line-up of speakers, fantastic panels formed of eminent and prominent IT professionals, current and topical themes are just a few reasons urging you to be there. Besides these, we have planned some really cool, interactive,  informational and entertaining programmes to keep the participants engaged and glued to their seats. Alongside the physical takeaways of swag bags filled with usable goodies, the participants will have great insights and ideas to take away, relish and cherish even long after the event. The conferences will be hosted at centrally located and accessible venues with state-of-the-art facilities. Also, the registration process is kept really simple and straight-forward so that you join us quickly and without any fuss. And last but not the least, the ticket price is kept very competitive so that we get as many people as possible. These are but a few good reasons for you to sign-up for the event, at the earliest.

5. A glimpse at the programme

I am giving below a peep into the package and coverage of the conference. Of course, this is neither full nor final but it’s enough to give you an idea of what the IMAGINEERING – INDIA, 2013 will have. Needless to say, the event is packed with the right mix of programmes, topics and people to offer the participants an enriching and rewarding experience. These are all presented in interesting and engaging formats ranging from talks, panel discussions, exercises, games and fun activities. The whole event is focused on IT professionals and so obviously we have quite a few programmes on the careers such as job hunting support and career camps. I mention here a few topics that we have already identified that form the crux of the IMAGINEERING – INDIA, 2013 conference.

  • What’s the next BIG thing? Advantage IT! A peep into the future of technology and technologies of future!
  • Pervasive, persuasive and personal! How mobile devices and apps are shaping up our world!
  • It’s a connected, changing and shrinking world! Blending technology, people and business for success!
  • Past Perfect. Present Tense. Future­­ ??? Trends, challenges and opportunities in the IT industry
  • Designed in India. Made in the USA! Paradigm shifts impacting the IT industry and community
  • From Promise to Profit! Prioritising is key with the 3 PROs – Products, processes and projects!

Hope this post helps in setting the stage for the upcoming IMAGINEERING – INDIA, 2013 conference. Keep a watch on this blog for more interesting and insightful posts on the themes, topics and focus areas of the event. Until next post, ciao!

 

 

 

 

 

Agile Development, Business Analysis, Conference, Events, Information Technology, Innovation, Mobile, Social business, Social Technologies, User Experience, User-centered Design

I have this question constantly coming back to me and kept playing in my mind time and again. What makes a great product? What is it that creates successful brand, organisation or an individual? After thinking about it from all possible experiences and view points, I finally came to a conclusion. The answer came to my mind when I applied myself to various scenarios, situations,industries and domains. Yes, I found the answer!!! It is balance. I would like to use this connotation of balance to bring forth the importance of IMAGINEERING in our professional and personal lives. In this post, I wish to bring to you the meaning and potential of IMAGINEERING, as a run-up to Texavi’s upcoming conference IMAGINEERING – INDIA, 2013 in August this year.

Imagination is a natural instinct

They say that “Imagination takes you everywhere!”, how true! Yes, with the very mind that we have we can create and weave bundles of thoughts. These indeed can take us places and sitting in London, we can go to Miami or Mumbai. Of course, this same imagination makes us travel across time as well, from the present to the past and lets us dream peep into the  future too, in the form of dreams. This greatest power especially found in abundance in young children, is responsible to make us curious, enthusiastic, inquisitive and exciting. This adds the much-needed zing to our lives, which otherwise gets mundane and monotonous. Though not entirely related, imagination could be mapped to the emotional part of the human instincts.

Logic is critical for growth

But then the next question could be “is imagination everything that you  need?”. Well, the answer to this question is a resounding “NO”. It is important to have imagination, but its not just enough. We need logic to back up the emotional appeal, analysis should be the engine that should drive the vehicle forward. Intellect powers the development of human beings and it is the constant churning of WHY and HOW that leads us in the right path to reach the right goal quickly. Its logic that lends support to the otherwise fragile and weak facade of imagination. I would even say that logic and analytical bent of mind provides the string and controls the high-flying kite of imagination.

Imagineering – the true meaning

Having looked at both imagination and logic, by now you would agree with me that we need to make the best of both worlds. To get it right with anything in the world, from building a product to a creating a powerful brand, and from taking an individual from good to great, we need to strike the right balance between balance between imagination and engineering. In the context of developing successful products and services, imagineering, as I refer to it, could be the powerful combination of technology and business.  Whereas in the case of building a brand, balance should be between identity and image of that brand. And in the case of an individual’s personality development, what helps the most is the right balance between left and right brains, or rather harmony between heart and mind.

Why is Imagineering powerful

Simply put, if we take a case of a problem and solution, we need to balance imagination with engineering and that’s what I would refer to as Imagineering, a powerful combination of creativity and logic. I didn’t coin this term though, but found out that this terms was copyrighted by Disney. What one needs today in the world of me-too products is the clear differentiation whose value-add can be clearly seen by your customers and users. While both are equally important to create any product or solution, sometimes Imagination precedes Engineering while in other times vice-versa. What is more important and more prioritised between the two of these, depends on the factors like…

  • Stage in the life cycle
  • Availability of resources
  • Personality and/or mental makeup of the people concerned
  • Business drivers

Digital. Mobile.Agile.Social times

There have been umpteen instances in our careers and personal lives, where the digital, mobile, agile and social aspects have been influencing us either directly or indirectly. These are playing a significant role in the way we live, work, interact, connect and communicate with our customers, family members, friends and followers. I penned my thoughts, views and ideas about the web of influence these 4 themes have on our lives. The diagram below depicts in a sense the various meanings, influences, challenges and opportunities posed by the quartet of Digital, Mobile,Agile and Social.

Texavi's IMAGINEERING conf theme

 

Texavi’s IMAGINEERING – INDIA, 2013 Conference

I take this opportunity to announce Texavi’s conference IMAGINEERING – INDIA, 2013. The theme for this year’s conference is “Technology trends, challenges and opportunities in the times of Digital. Mobile. Agile. Social”. We have good 3 months for the conference, but Team Texavi have started the planning and preparations are in full swing. We have a fantastic lineup of speakers for the conference, and the agenda has been shaping up  pretty nice. I will share more details on the IMAGINEERING – INDIA, 2013 conference in the coming days. As a teaser, I present to you the logo of the IMAGINEERING – INDIA,2013 conference. This logo is the result of the hard work by the team, putting their mind, heart, and soul into creating something splendid and I must say the outcome has been a pleasing experience.

Texavi IMAGINEERING-INDIA, 2013 Conference Logo

 

As a run up to the Texavi’s IMAGINEERING – INDIA,2013 conference, I will be writing more posts in the next few weeks. Watch out for more details not just on the conference, but also around the related themes and perhaps some guest posts too. As always, keep writing and share your feedback. Till next time, ciao!

Business Analysis, Information Technology, Innovation, Interaction Design, Product Development, User Experience, User-centered Design

When I talk to my clients about developing great products that offer fantastic User Experience, many of them ask me why, when and how to go about doing it. The most frequently asked question from customers is “what is that one thing that makes or breaks great user experience?”. My consistent response to them has always been one simple word that truly wields the real power. Yes, it is “Consistency”. That is the mantra for creating great products and services that stand the test of time, offering delightful experiences to customers and users! However, this by no means is a quick-fix, short-cut approach to creating successful products and services. In this post, I shall touch upon the important role consistency plays in offering compelling experiences to your customers and users.

Think different, but be consistent

In the constantly changing business and technology landscape that we are living in today, it is imperative that you have to stand out from the competitive me-too products and services in the crowded market place. There is a growing need for businesses and individuals to think and act different. This also works when you wish to develop a new product, concept or idea and especially with the start-ups. It is indeed the hallmark of good startups to be able to think differently from the others to cut the clutter and make their presence felt. However over a period of time, the product or service gets adopted and it gains sufficient market penetration and user acceptance. At that stage, having consistency in presentation and overall experience becomes critical for the long term success of the product.

Consistency – experience and expectations

What does consistency mean in a product development context? Does it mean repetition, cliche and mimicking the same, always and in all ways? No, on the contrary being consistent helps your users to focus on the right areas in your products so that they derive optimal usage experience. Consistency can be seen as an antidote to monotony and often the positives of being consistent far outweighs the negatives of being routine and repetitive. Do not restrict consistency to just one specific product of yours, but broad-basing it across the products in a product line would help your customers and users.  Consistency though largely is a broader concept, does vary to some extent based on the users’ culture and geography. The concept of “business” has remained the same all through the centuries. Customers and clients raise a PO (Purchase order) and vendors propose and offer their products /services and then raise an invoice/bill towards the products or services offered.  Customers then make payments to vendors against these invoices. This is a consistent way of engaging in business and doesn’t vary from country to country and also does not change with the times.

Sample this as a proof of why I think that consistency is of a great help to delivering great experience. People from across the different parts of the world have been driving cars over the last few decades. There have been a lot of  variants like petrol and diesel, differences in engine capacity and volumes.  Cars do come in different models, sizes and shapes  – sedans, SUVs, hatchbacks and so on. They also differ in the transmissions like manual and automatic. The steering wheel could be on the left or right side of the car, depending on which country you drive. However, no matter where you are driving, what type, model, size or shape of the car, the pedals for brake, clutch and accelerator (also called gas) are always in the same place and in the same order. From left to right, it will be clutch, brake and accelerator and its no doubt that this is what simplifies the driving experience for most of the car drivers in any part of the world. This is just one example of how being consistent helps the users to adopt the products quickly to their context, expectations and experiences formed.

Why be consistent?

Consistency when used in the right manner has the power of giving freedom to your users. It ensures that your users put their focus on the goal rather than the medium. I like to draw an analogy for this with the cinema screen and the projected movie. Consistency in your products is akin to audience watching the movie and enjoying themselves without getting distracted and disillusioned looking at the screen beneath the movie. It makes the experience smooth and lends flow and fluency to what the users look, learn and do within the product.

Let us look at some of the benefits of consistency

  • Is shaped on the prior experiences of users
  • Helps direct users’ attention
  • Sets the expectations of users
  • Delivers stability and safety of users, in a few instances
  • Aids users in strong brand and product association

Consistency doesn’t kill creativity

Quite a few people think that consistency kills the creativity and new ideas. I would argue that consistency doesn’t affect the innovative or imaginative thinking. Innovative product companies like Apple, Google implement consistency across their entire set of offerings. You can use standards and design principles as the basis for your product. These are the foundation based on which you should architect, design and develop the product. These are often sacrosanct and non-negotiable. Next in the order of priority are guidelines which are like rules of thumb. They are not prescriptive, but provide direction to what should be incorporated and how. But compelling user experience doesn’t stop at this level. Only when you start referring to heuristics and patterns, can the product start delivering delightful and superlative experiences to users. I drew the diagram below to bring out the main points.

Balance consistency with creativity_Texavi

 

How to incorporate consistency

In the context of product development, consistency translates into the overall user experience and not just the superficial visual design. You need to look at all the various dimensions that contribute to the overall experience and delight of users. The following diagram sums up how you can lend your product a consistent experience…

What contribute to consistent UX_Texavi

 

Through the optimal use of consistency, user should be able to feel that he/she knows:

  • What I can do with this product
  • Where I am now, where I can go from here and how I can go
  • Why something works the way it does
  • What a particular element means when it is in of a certain colour, shape and size
  • How I can press, click, tap an element to get what I want it to do

 

Hope you find this post helpful. As always, please feel free to drop in your comments to help improve the quality and usability of my blog posts. Until next time, ciao!

 

 

 

 

 

 

Business Analysis, Information Technology, Social business, Social Technologies

‘Man is a social animal’, – as human beings, we do have instincts, but we also have emotions, sentiments and experiences. It is these that separate human beings from animals. In our professional and personal lives, we tend to use the right side of our brains as much as our left brains. Or should I say our hearts step into action and not just our minds in almost all our activities and decisions. People’s behaviours and interactions on the social and professional networks are not any different. That’s why it is critical for businesses to listen to the voices of the people and understand the emotional aspects underlying their conversations. This post dwells on how listening (a.k.a social customer care) help businesses to understand not only people’s voices, but also help them with the right solutions.

Listening is an art and science too

I think the two most critical factors that made social media popular are freedom of expression and the ability to go viral in no time. People on the social networks are free to express their views and opinions. Most often these comments tend to be positive or neutral, but occasionally users do express negatively. Also, note that these are not just about the products and services, but also extend to the brands, organisations and people too. Businesses have been realising increasingly that these conversations and comments – positive, negative or neutral, are a great source of improvement. Companies like Dell, Kodak, Lego and Sainsbury’s started actively listening to the customers’ views and opinions on the social and professional networks.

You are a good listener
Image credit – Quinn Anya, Flickr

What is listening

Listening in the context of social media refers to the monitoring of the activities, interactions and mentions by users.  Also referred to as Social Customer Care, the social media monitoring is one emerging areas invested by most leading brands. The main goal for the monitoring is to understand the activities and derive insights to help take business decisions and help support the customers. Listening does not necessarily mean looking out for the problems alone, but also for potential ideas, insights and innovative approaches. More organisations in private and public sectors are actively engaging with their customers and monitoring what they are up to on various social and professional networks. Small wonder then that today we have some fancy job titles such as CLO (Chief Listening Officer) and Insight Managers.

“Dell has been listening for four years and created a position called ‘Listening Czar’ two years ago. We are a leader in the listening space.” 

– Richard Binhammer, Communications Executive, Dell

How does monitoring help businesses

Social media monitoring is not just a passive observation of what’s happening on social networks. It is extremely proactive in trying to identify the problems of people, understand their pain areas and resolve them in the quickest possible manner. Not just the problems, some times analysing the mentions and comments will help businesses with new and fresh ideas for improving their business, products and services. Often these conversations could potentially lead to new features and functionality but also new products. At a macro level, the social media monitoring and listening helps organisations to understand the customers’ “image” and compare it with their “identity”. Also, the mentions and comments on these networks move beyond just products and touch upon the experiences, emotions and feelings. Businesses can now reach out and unearth these, with minimal effort, cost and time.     Social Customer Care_Texavi on listening

Thanks to the explosion of the Internet, mobile phones and social media, individuals and businesses nowadays are facing a big challenge. Information overload, BIG Data or whatever you may call it as, this data deluge is a bane as much as its a boon. Sample the impact of the social media usage and the amount of data its creating, just the “Retweet” button on Twitter is creating a data equivalent to 2 TeraBytes in one day.What should businesses do to overcome this challenge and make use of the data to their advantage to service their customers better? To sift through this data deluge and make some meaningful relations amongst them, businesses have to plan and approach this in a structured manner. Also, they must use the right tools to help them get the best and draw meaningful and actionable insights.

 

Social customer care tools

Some of the prevalent tools in use today for the social media monitoring are sentiment analysis, NLP (Natural Language Processing). Also,  a few statistical tools such as Cluster analysis, Factor analysis are also being used to analyse the variables and dimensions. These and other similar tools and techniques enable us to look at and filter through the BIG data. The objective is to find the patterns, map the relations and draw usable insights from them. The outcomes are qualitative as well as quantitative and will aid businesses to take the right decisions in the right time.

“We get about 300,000 new mentions of Kodak every month and we don’t censor the comments or videos people create about our company.” 

– Beth LaPierre, Kodak’s Chief Listening Officer

One important suggestion is to ensure that businesses must not ignore the negative comments or mentions about their brands and products. Instead, they must actively look for them, understand the root causes and step in to resolve the issues. They must also ensure that the problems are addressed to help prevent their re-occurrence in the future.

Hope you find the post useful. As always, feel free to drop in your feedback for continuous improvement. Wishing you all a very Happy New Year 2013. May the new year bring in joy and success to all of you. Until next post, ciao!