Posts Tagged ‘iPad’

The knack of developing ‘new products’

Thursday, October 27th, 2011

As you all know, during the recently held “Lets talk iPhone” event, Apple officially announced the launch of  iPhone4S, iOS5 and iCloud. While it was a disappointment to some people who were expecting the big upgrade to iPhone4, that’s beside the point I want to make in this post. Rewind to April2010, when Apple first launched iPad, as the first ever consumer Tablet in the market. There was a knee-jerk reaction from lot of people, who rejected Apple’s new Tablet concept. There were more naysayers who expressed that they didn’t find any use for it and that the iPad was just a “glorified and bigger iPhone which can’t be used for calls”.  Its everybody’s knowledge how that perception and reactions changed drastically over a period of time. Apple created the undisputed benchmark and a leader in the Tablets market, with many more companies bucking the trend and releasing their me-too versions. In this post, let us look at what it takes to create great products by managing users’ reactions and how you can better define the product.

Great products vs. good products

Some times, you would have come across products that not only have features and functionality to help you do the mundane tasks, but also fit in very well into your life and work. Discerning readers like you are very well aware that there is a difference between great products and good products. Great products differ in that they offer rich context, enable users to realize their goals and enchant them satisfying their implicit and unmet needs. These often go beyond the briefing and provide more than just nice features. Its true that not all products are created with this intent and that they gain users’ acceptance slowly over time.

iPhone and iPad

How users relate and adopt to new products

I have seen an almost pattern-like behavior from users on how they react to products launched as groundbreaking new concepts which go on to become a huge success. I call this the 5A model of User reactions to new products. It starts with an almost hatred like feeling towards the new product. This is because users develop habits with the existing products and are happy using them the way they are. They perceive the new product as a change and a potential threat to their comfort. This could be because of the innate behavior of aversion to change and anything new. Then over time, due to various factors, both external and internal, customers tend to develop an acquired taste for the product.

The 5A model for product adoption

The perceptions and reactions of users to new products almost always follows a gradual progression of steps leading to great adoration for the products. I am not sure if anybody has patented this model already, but these terms came to my mind 3 months ago, when I was working on a new concept product for one of my clients.

  1. Aversion
  2. Acceptance
  3. Admiration
  4. Aspiration
  5. Adoration

I observed this model applicable to many successful products, tracing back to the times of their launch, how they changed with marketing, alignment to business and better product definition.  One of the most successful product companies, Apple and its successful creation, the iPad are not an exception to this model, as we discussed above.

Ask what you are creating

The trickiest thing in developing new products is in understanding, defining and communicating what your product is and what it can do. Most products fail, not because they are designed badly or implemented in a technically incorrect way. They fail because the product vendors could not communicate the purpose and benefits of the product clearly to the customers and users. Or worse still, products are hit the hardest, when the product owners themselves are not clear about the vision and definition of their product.

How to define your new product

Innovation and thinking differently often help you in defining your product, which is a first step in paving the way for its success. The standing example for a successful application of innovation with thinking big is Metamorphosi which changed the way lamps and lighting are created.

Lighting Solution, not just a lamp  Metamorfosi_lighting_solution

While every other player in this market thinks of creating better and attractive table lamps, Artemide realized that they are not merely creating lamps, but helping keep people in better mood through their lighting. So, they decided their product definition as not just as a lamp, but a ‘lighting solution’! Small wonder that Artemide and Metamorfosi are equated to innovation in the home decor segment that triggered many admirers, followers and copy cats too, all around the world.

New product development checklist

The critical success factor in the product development is having a clear vision, direction and purpose for the product or application, that you are creating. You need to define the scope, intent and content of your product, which help in translating the vision into the product design, development and delivery. It is often necessary to go beyond the immediate form and name of the product under description. Do not get attached to, nor be limited by the physical aspects of your product. I always do a check with the following parameters to decide how well we are doing and whether we are on the right path. I use these as a definitive check list to assess the potential success of your product or concept.

  • Business viability
  • Technical feasibility
  • Product usability
  • Resource availability
  • Consistent Quality

The above factors play a decisive and definitive role in the assessment of your product’s potential and performance. Do not underestimate the potential of validating your product against this check list. This would give you a very good measure of how your product is faring and in what direction it is heading to. You can then take necessary course correction and take preventive steps to steer your product back on track. We can talk in detail about applying each of these in the context of your new product, in a separate blog post.

Hope you found this post informative and usable. Happy Diwali to all my Indian friends and followers. Until next post, ciao!

 

Touch, type and write – All in one!

Saturday, February 26th, 2011

You might vaguely remember the 3R paradigm used back in our student days.  Yes, you are right, the 3R approach emphasizes the three important modes of learning -Reading, wRiting and aRithmetic.  All through our schooling and college education, we had been taught how to read, write and calculate. Pretty much everything in this world can be understood and learned through a combination of these different modes. Okay, but why on earth, am I referring to the 3R model here? Well, most of the things that we were taught all along in our schools and college days changed with the advent of computers and then the Internet. Now, with the onslaught of smart phones, devices and tablets like iPhone, Blackberry, iPad and Android-based tablets, the user interaction and experience landscape has been undergoing a sea change!

In this post, I wish to walk you through the transition of  the technologies as we learnt, and used in the context of how we interacted with and experienced them. Let us also examine what is ahead of us today, as technologies evolve and become more human-centered. Also, towards the end, as a bonus, you can get a sneak peek into my newest tech acquisition, HP TouchSmart Convertible PC!

First, there was the Word

Yes at first, we all learnt how to read and write words. We started our learning using slates (literally and no sly reference to the latest gadgets a.k.a tablets ) :-) and slate pencils and chalks. We drew pictures with these and also with crayons, paint brushes and colors. Using these devices, we slowly graduated to writing letters and then words. As we grew up, and our ability improved, we moved on to  papers and pens. We started writing sentences, stories, essays, mathematical equations, chemical compound notations and so on.

These are perhaps the first set of learning media which we started interacting with on a serious note, and they did offer a high sense of involvement. Slates, Pencils, Pens and papers gave us that first hand experience of ‘direct manipulation’ where we directly interact with the surface, without the support of other devices, quite unlike keyboard or mouse that followed much later.

Type, don’t write!

We slowly got adjusted to these devices, interacting with them and got ourselves immersed using them. By the time, we started enjoying their usage, came the Type Writer, a machine using which we can type in to create letters without having to write with pen. Strange why they still called it as Type Writer when you were not writing anything, but actually typing. This was perhaps the first commercially used machine  on a large scale with a QWERTY keyboard.

I could remember the commercial institutes round the corner of many streets, where they used to train people on how to use the type writers. In fact, there used to be two examination papers based on the skill or rather speed of your typing – ‘Lower’ and ‘Higher’. People actually planned type writing as one of their professional interests. I remember a few relatives of mine who, in their summer vacation, went to commercial institutes to learn short-hand writing and type-writing. Type machines and type-writing became so ingrained in our daily usage that there used to be lot of opportunities for the job post of ‘Typists’, both in the government and private companies.

If you analyze the  interaction behavior of the user with these type-writing machines, they pretty much lost the original concept of direct manipulation which was more prevalent with Slate and pencil, paper and pen.  With the fingers operating the Keyboard and letters being imprinted on the papers, there is very less or should I say zero direct manipulation. Obviously, this would have led to some user dissonance in terms of connecting with the device, even though the efficiency factors of typing over writing weighed in more. Don’t forget that, still to a large extent, the writing habits of people stayed put, as type writers were considered more suitable for offices and not so much for homes.

Computer – Type Writer’s newer avatar

The Type writer machines were fading gradually and in their place, computers were introduced. This transition had been attempted under the guise that both have similar keyboard, that of QWERTY. The introduction of computers have been well planned, intentionally or otherwise, by preparing the people in a nicer way. Computers were made  less intimidating and scary, by comparing them  to type writing machines – while those had a slot for paper, computers don’t. Also, in the initial days, it was widely circulated that people who knew type-writing could only work on computers. So, computers were initially seen by some people, more as electronic type-writers than computing machines.

Computers began occupying key places in offices. They were given special  treatment and I remember offices used to have special cabins where computer were placed. People entering these air-conditioned cabins were asked to leave their footwear outside, lest the computers should catch some virus. The popularity of computers started to raise and soon the training institutes which used to teach typing skills changed their boards and began teaching how to use the computer keyboard and type effectively.

Computers were slowly introduced in colleges and schools as part of the curricula. We used to have laboratory session twice a week. In the lab, there used to be about 20 computers and these were shared amongst all the students. Computer users were still interacting in a pretty indirect way using the keyboard. Of course, mouse which became a popular input device in a short time was a better alternative to most of users. Mouse soon became a favorite amongst most users as users do not have to know typing nor do they need to spend months mastering how to use it. Using a mouse was better for users, as they just need to point and click. Interaction with the computer became a bit more direct, than that with the keyboard. Mouse soon turned out to be man’s best friend :)

Tap, pinch and slide – The slate is back

Slowly but surely, the game changer  in the interaction and user experience arrived on the scene.  Some ATM (Automated Teller Machines) had been introduced which have touch capability. Users could touch the screen to choose their options and computers were never the same again.  The market was abuzz with a few tablet pcs or convertibles which have both keyboard and touch options. However, due to various reasons, these just could not get the critical mass and failed to impress people. Then Apple brought out its first Touch based mobile phone, the iPhone and subsequently iPod Touch, music player with touch screen. Then came tablets such as iPad and Samsung Galaxy into the market, which offered larger displays than the phones and perhaps better features such as ebook readers etc.

With iPhone, the game really changed and users had an option of not keying in into their phone through the good-old QWERTY keypad. Tablets brought out a new way of interacting which is more direct than any other devices listed above. New modes of interacting with the device had emerged, thanks to the Touch paradigm. Users had to learn afresh some new interaction styles such as slide to unlock their phone,tap to select an item or file, double tap to open the item or file,pinch to zoom etc. Is there a learning curve to shift from the type paradigm to the touch paradigm?, no, not much because touch is the most direct manipulation possible and is quite natural to most of the people. So, no marks to guess which interaction mode won the accolades in the user community, quickly. Touch overtook Typing and writing, by eliminating the intermittent devices such as pencil, pen, keyboard and mouse.

Tablet PC – The best of all worlds

From the above, you might conclude that I am biased towards Touch and so have given it more marks than write and type. Not exactly true, because no matter how direct the manipulation can be and how rich the interaction can be, Touch has its own disadvantages. For instance, the sensitivity to touch might differ from device to device. Apple iPhone’s touch sensitivity is different from Blackberry Storm’s sensitivity which is different from Android-based HTC phones’ touch. Add to that, users don’t find keying in messages using the Touch keypad, as good as the QWERTY physical keypad. Some users might be plain lazy to unlearn their writing and typing habits to negotiate with the touch mode of interaction. I, for one, would prefer a keyboard to type in messages and text than a stylus based touch interaction.

Your and my prayers were rightly heard and answered. The Tablet PC was introduced. You no longer have to restrict to one type of input or interaction mechanism only. You have got the options of using the keyboard like a normal desktop or laptop computer. You can turn the monitor sideways and down to make it a tablet a.k.a slate. You might want to use your fingers tapping, sliding and pinching away on the tablet. When you want to do some finer selection, you can use the digitizer pen a.k.a stylus to write right on the tablet. I never thought that I would need a pen to write again, except for doing signatures. I was proved wrong with the proverbial history repeats itself.

With the tablet PC convertible laptop, the slate ( I was referring to the good old slates we used to write  on,  in our school days) is back into action. Along with that, the pen also made its presence felt in the form of digitizer, using which you can draw, paint, and write. It also doubles up as a mouse, because you can select, left click and right click. And to top it all, you have the normal keyboard using which you can type your way into the laptop.  Tablet PC is here to stay, with all the interaction styles and experiences packed into one. The option is yours to type, touch or write!!!

Here is the bonus. These are the snap shots of my new HP TouchSmart Tm2 Tablet PC. I shall write more about it in the later posts. Have fun!

Powered by Cincopa WordPress plugin

First things first – make it work well

Friday, January 28th, 2011

People all over the world celebrated the onset of new year 2011 with fun, aspirations and resolutions. This cheer and  high-spirited enthusiasm continued well into the first week of the new year.  However for some people, the early days of the new year proved not all that fun. They got up later than usual, reported late, missed their appointments and meetings. You might want to blame all this mayhem caused due to the hangover and the high-spirited celebrations :) . Well, that was not the true reason. The real culprit was the mobile phone they were using. Yes, it was Apple iPhone4 that these people have been using that created the problem.  The Alarm app of the iPhone4 failed and did not set off (or is it ‘set on’ ? ) the alarm.

Small problem, big pain

You might say that this is just one small problem for a few users which happened, one day. After all alarm is just one small app in iPhone and it did not work on one day and so, its really not a big deal. I agree, but then think about the consequences of this small bug and the inconvenience it caused to the users. Even a small defect in the product could become pricking one to users. I remember my good-old Hero Honda CBZ,  first version which I bought in 2001. It was a brilliant motor bike with a fantastic performance and great looks. I was really happy with it except one small itchy glitch. Look at the images below and you can guess what the problem with this motor bike could be.

Its not all about look and feel

Yes, you got it right. The problem was with the placement of  kick-rod and footrest in this model of CBZ. Footrest was placed right below and would stop the kick rod from going down. Since there was no electronic auto-ignition, starting the motor cycle requires three steps…

  1. Take the footrest up, so that it doesn’t come in the way of kick-rod
  2. Kick the rod down so that mo-bike gets started
  3. Immediately get the footrest down, for applying breaks

Phew…so much pain just to start a mo-bike. Just imagine your plight when in the midst of heavy traffic on a busy road, the CBZ stops and you need to start it in a split-second, else you might incur the wrath of a 100 horns blazing all at once. The curses and prayers of many a user like me, would have reached the people who matter at the motor cycle company. In the newer version of the CBZ, Hero Honda introduced is an electronic-ignition. So, the moral of the story is ‘all looks and no work makes your product a flop and users irate’.

Go beyond the briefing, but first get the basics right

The above problems have nothing to do with lack of user experience, or delight factors. They refer to the breakdown of a simple and basic functionality of the product. Nowadays in a bid to get quicker and closer to customers, product companies have been getting on to the bandwagon of offering delight to their users. They have been treading past the drawn lines, going beyond the briefing. I fully support their intent and actions and also believe in the end results of their efforts, which is better products and happy users. However, this is not completely hunky dory and in a few cases, companies do not realize that they are committing some basic errors. To attract their users, the product companies are forgetting that their products must first work well and satisfy the immediate needs of their users.  There is an imminent need to realize that ignoring this might lead to frustrated users who will shun using their products and services.

It does not really matter if your product offers great bells andwhistles, while at the same time it cannot provide the core  functions. Often, in the name of user experience, product owners do tend to overly focus on the presentation losing sight of the other important factors such as functionality, navigation and interaction. As Steve Jobs rightly puts it, “Design is not what it looks like and feels like, Design is how it works”. A case in point is the call dropping functionality of iPhone4. Not too long back, you might recollect the problems reported with the dropping of calls in iPhone4. This issue was more noticed when users holding their iPhone in left hand at a particular angle.  Apple accepted the that there was indeed a defect with the phone’s antenna placement and offered a bumper cover free to the users.


In case you are wondering why I am riling Apple only all along, well it is not alone in getting the bad campaign.  Hotmail recently joined the shame game when most of its users, one fine morning, found their mail boxes empty, all of a sudden. Some other users found a few mails missing. A few others were annoyed to note that some emails were lost. I guess you would agree that the basic purpose of an email product is to receive and send mails. If this very primary functionality is not in place, don’t you think it raises alarm with the users? Of course, not only do they stop using the  product, but they spread the bad word pretty quick. So, address the  important things first in your products, services or processes…functionality, those that matter the most to your users and you too.

Form follows Function

There has  been an eternal debate in the design circles about the seemingly conflicting approaches of ‘Function follows form‘ and ‘form follows function‘.  My ‘Business Systems Analyst’ background gets the better of me and I support the latter option, i.e., ‘Form follows function’ theory. Of course, I don’t apply this to all and sundry. Leave alone some specific products like art works, paintings, craft and decorative items etc.,  which definitely have a dire need to look prettier first, as that is their core objective. However, for the rest of the other products which we use in our everyday life and work, functionality should be the first goal followed by the looks. Often times, the way a product has been designed, especially the aesthetic appeal  accentuate the function and make it better.

FURPS and You

Functionality scores over pure-play user interface and mere looks. So much so that the good old model, FURPS which classifies the software quality attributes, function places Functionality on the top much before other factors. For starters, FURPS refers to Functionality, Usability, Reliability, Performance and Supportability. There had been additions to this list, what is being referred to as FURPS+.  The + or extra attributes are interface, implementation, operations, packaging, legal etc. Irrespective of whatever gets added to this list, one thing is pretty clear… that functionality always precedes everything else. So, in case you ever doubted what the Business/Systems Analyst in your team does, you have an answer now.

Focus on the WHAT

I doubt how many times you would have lifted the bonnet of your car to see what’s inside. Compare this with driving your car using the steering wheel, gears, clutch and other parts in the car nearby to  the Driver’s seat.  Not many users (barring a few, such as technicians and mechanics ) would wonder how your product is working. What matters to most of them (the normal users, barring advanced and expert users) is that the product should work and do the things it is supposed to do, in the first place. From a Software Development Life cycle (SDLC) perspective, Requirements always come first before Design and Development. Even in this age of Agile development with SCRUM, Extreme Programming and User Stories, you still need to understand the ‘WHAT is to be done’ before you proceed with ‘HOW it is to be implemented’ . First, focus in understanding WHAT is required of the stakeholders, and users from the product or application that you are developing.

Make the functionality clear

Its not only important that you focus on getting the functionality right, but more importantly you need to make it clear to the user what are the things they can do with your product.

Design and develop your products and services in a way that users should understand what they can do with the products or services.  If it is not clear to your users as to what your product offers to them they will eventually dump it. For instance, Google Wave failed big time because it was not clear to the users what they could do with it and how it would help them  any better than the existing lot of the social networking and collaborative platforms. Also, iPad had a few takers initially in the first few days, as some people had questions about what exactly it offers. They could not see the real difference between iPhone and iPad, sans the ability to call. Some even called the iPad a glorified and bigger format of iPhone.


To conclude this post, all I have to say is that, as developer of products or services,  you need to set your eyes and mind first on the functionality. If it does not work, they will not use it!