Posts Tagged ‘iPhone’

The knack of developing ‘new products’

Thursday, October 27th, 2011

As you all know, during the recently held “Lets talk iPhone” event, Apple officially announced the launch of  iPhone4S, iOS5 and iCloud. While it was a disappointment to some people who were expecting the big upgrade to iPhone4, that’s beside the point I want to make in this post. Rewind to April2010, when Apple first launched iPad, as the first ever consumer Tablet in the market. There was a knee-jerk reaction from lot of people, who rejected Apple’s new Tablet concept. There were more naysayers who expressed that they didn’t find any use for it and that the iPad was just a “glorified and bigger iPhone which can’t be used for calls”.  Its everybody’s knowledge how that perception and reactions changed drastically over a period of time. Apple created the undisputed benchmark and a leader in the Tablets market, with many more companies bucking the trend and releasing their me-too versions. In this post, let us look at what it takes to create great products by managing users’ reactions and how you can better define the product.

Great products vs. good products

Some times, you would have come across products that not only have features and functionality to help you do the mundane tasks, but also fit in very well into your life and work. Discerning readers like you are very well aware that there is a difference between great products and good products. Great products differ in that they offer rich context, enable users to realize their goals and enchant them satisfying their implicit and unmet needs. These often go beyond the briefing and provide more than just nice features. Its true that not all products are created with this intent and that they gain users’ acceptance slowly over time.

iPhone and iPad

How users relate and adopt to new products

I have seen an almost pattern-like behavior from users on how they react to products launched as groundbreaking new concepts which go on to become a huge success. I call this the 5A model of User reactions to new products. It starts with an almost hatred like feeling towards the new product. This is because users develop habits with the existing products and are happy using them the way they are. They perceive the new product as a change and a potential threat to their comfort. This could be because of the innate behavior of aversion to change and anything new. Then over time, due to various factors, both external and internal, customers tend to develop an acquired taste for the product.

The 5A model for product adoption

The perceptions and reactions of users to new products almost always follows a gradual progression of steps leading to great adoration for the products. I am not sure if anybody has patented this model already, but these terms came to my mind 3 months ago, when I was working on a new concept product for one of my clients.

  1. Aversion
  2. Acceptance
  3. Admiration
  4. Aspiration
  5. Adoration

I observed this model applicable to many successful products, tracing back to the times of their launch, how they changed with marketing, alignment to business and better product definition.  One of the most successful product companies, Apple and its successful creation, the iPad are not an exception to this model, as we discussed above.

Ask what you are creating

The trickiest thing in developing new products is in understanding, defining and communicating what your product is and what it can do. Most products fail, not because they are designed badly or implemented in a technically incorrect way. They fail because the product vendors could not communicate the purpose and benefits of the product clearly to the customers and users. Or worse still, products are hit the hardest, when the product owners themselves are not clear about the vision and definition of their product.

How to define your new product

Innovation and thinking differently often help you in defining your product, which is a first step in paving the way for its success. The standing example for a successful application of innovation with thinking big is Metamorphosi which changed the way lamps and lighting are created.

Lighting Solution, not just a lamp  Metamorfosi_lighting_solution

While every other player in this market thinks of creating better and attractive table lamps, Artemide realized that they are not merely creating lamps, but helping keep people in better mood through their lighting. So, they decided their product definition as not just as a lamp, but a ‘lighting solution’! Small wonder that Artemide and Metamorfosi are equated to innovation in the home decor segment that triggered many admirers, followers and copy cats too, all around the world.

New product development checklist

The critical success factor in the product development is having a clear vision, direction and purpose for the product or application, that you are creating. You need to define the scope, intent and content of your product, which help in translating the vision into the product design, development and delivery. It is often necessary to go beyond the immediate form and name of the product under description. Do not get attached to, nor be limited by the physical aspects of your product. I always do a check with the following parameters to decide how well we are doing and whether we are on the right path. I use these as a definitive check list to assess the potential success of your product or concept.

  • Business viability
  • Technical feasibility
  • Product usability
  • Resource availability
  • Consistent Quality

The above factors play a decisive and definitive role in the assessment of your product’s potential and performance. Do not underestimate the potential of validating your product against this check list. This would give you a very good measure of how your product is faring and in what direction it is heading to. You can then take necessary course correction and take preventive steps to steer your product back on track. We can talk in detail about applying each of these in the context of your new product, in a separate blog post.

Hope you found this post informative and usable. Happy Diwali to all my Indian friends and followers. Until next post, ciao!

 

Touch, type and write – All in one!

Saturday, February 26th, 2011

You might vaguely remember the 3R paradigm used back in our student days.  Yes, you are right, the 3R approach emphasizes the three important modes of learning -Reading, wRiting and aRithmetic.  All through our schooling and college education, we had been taught how to read, write and calculate. Pretty much everything in this world can be understood and learned through a combination of these different modes. Okay, but why on earth, am I referring to the 3R model here? Well, most of the things that we were taught all along in our schools and college days changed with the advent of computers and then the Internet. Now, with the onslaught of smart phones, devices and tablets like iPhone, Blackberry, iPad and Android-based tablets, the user interaction and experience landscape has been undergoing a sea change!

In this post, I wish to walk you through the transition of  the technologies as we learnt, and used in the context of how we interacted with and experienced them. Let us also examine what is ahead of us today, as technologies evolve and become more human-centered. Also, towards the end, as a bonus, you can get a sneak peek into my newest tech acquisition, HP TouchSmart Convertible PC!

First, there was the Word

Yes at first, we all learnt how to read and write words. We started our learning using slates (literally and no sly reference to the latest gadgets a.k.a tablets ) :-) and slate pencils and chalks. We drew pictures with these and also with crayons, paint brushes and colors. Using these devices, we slowly graduated to writing letters and then words. As we grew up, and our ability improved, we moved on to  papers and pens. We started writing sentences, stories, essays, mathematical equations, chemical compound notations and so on.

These are perhaps the first set of learning media which we started interacting with on a serious note, and they did offer a high sense of involvement. Slates, Pencils, Pens and papers gave us that first hand experience of ‘direct manipulation’ where we directly interact with the surface, without the support of other devices, quite unlike keyboard or mouse that followed much later.

Type, don’t write!

We slowly got adjusted to these devices, interacting with them and got ourselves immersed using them. By the time, we started enjoying their usage, came the Type Writer, a machine using which we can type in to create letters without having to write with pen. Strange why they still called it as Type Writer when you were not writing anything, but actually typing. This was perhaps the first commercially used machine  on a large scale with a QWERTY keyboard.

I could remember the commercial institutes round the corner of many streets, where they used to train people on how to use the type writers. In fact, there used to be two examination papers based on the skill or rather speed of your typing – ‘Lower’ and ‘Higher’. People actually planned type writing as one of their professional interests. I remember a few relatives of mine who, in their summer vacation, went to commercial institutes to learn short-hand writing and type-writing. Type machines and type-writing became so ingrained in our daily usage that there used to be lot of opportunities for the job post of ‘Typists’, both in the government and private companies.

If you analyze the  interaction behavior of the user with these type-writing machines, they pretty much lost the original concept of direct manipulation which was more prevalent with Slate and pencil, paper and pen.  With the fingers operating the Keyboard and letters being imprinted on the papers, there is very less or should I say zero direct manipulation. Obviously, this would have led to some user dissonance in terms of connecting with the device, even though the efficiency factors of typing over writing weighed in more. Don’t forget that, still to a large extent, the writing habits of people stayed put, as type writers were considered more suitable for offices and not so much for homes.

Computer – Type Writer’s newer avatar

The Type writer machines were fading gradually and in their place, computers were introduced. This transition had been attempted under the guise that both have similar keyboard, that of QWERTY. The introduction of computers have been well planned, intentionally or otherwise, by preparing the people in a nicer way. Computers were made  less intimidating and scary, by comparing them  to type writing machines – while those had a slot for paper, computers don’t. Also, in the initial days, it was widely circulated that people who knew type-writing could only work on computers. So, computers were initially seen by some people, more as electronic type-writers than computing machines.

Computers began occupying key places in offices. They were given special  treatment and I remember offices used to have special cabins where computer were placed. People entering these air-conditioned cabins were asked to leave their footwear outside, lest the computers should catch some virus. The popularity of computers started to raise and soon the training institutes which used to teach typing skills changed their boards and began teaching how to use the computer keyboard and type effectively.

Computers were slowly introduced in colleges and schools as part of the curricula. We used to have laboratory session twice a week. In the lab, there used to be about 20 computers and these were shared amongst all the students. Computer users were still interacting in a pretty indirect way using the keyboard. Of course, mouse which became a popular input device in a short time was a better alternative to most of users. Mouse soon became a favorite amongst most users as users do not have to know typing nor do they need to spend months mastering how to use it. Using a mouse was better for users, as they just need to point and click. Interaction with the computer became a bit more direct, than that with the keyboard. Mouse soon turned out to be man’s best friend :)

Tap, pinch and slide – The slate is back

Slowly but surely, the game changer  in the interaction and user experience arrived on the scene.  Some ATM (Automated Teller Machines) had been introduced which have touch capability. Users could touch the screen to choose their options and computers were never the same again.  The market was abuzz with a few tablet pcs or convertibles which have both keyboard and touch options. However, due to various reasons, these just could not get the critical mass and failed to impress people. Then Apple brought out its first Touch based mobile phone, the iPhone and subsequently iPod Touch, music player with touch screen. Then came tablets such as iPad and Samsung Galaxy into the market, which offered larger displays than the phones and perhaps better features such as ebook readers etc.

With iPhone, the game really changed and users had an option of not keying in into their phone through the good-old QWERTY keypad. Tablets brought out a new way of interacting which is more direct than any other devices listed above. New modes of interacting with the device had emerged, thanks to the Touch paradigm. Users had to learn afresh some new interaction styles such as slide to unlock their phone,tap to select an item or file, double tap to open the item or file,pinch to zoom etc. Is there a learning curve to shift from the type paradigm to the touch paradigm?, no, not much because touch is the most direct manipulation possible and is quite natural to most of the people. So, no marks to guess which interaction mode won the accolades in the user community, quickly. Touch overtook Typing and writing, by eliminating the intermittent devices such as pencil, pen, keyboard and mouse.

Tablet PC – The best of all worlds

From the above, you might conclude that I am biased towards Touch and so have given it more marks than write and type. Not exactly true, because no matter how direct the manipulation can be and how rich the interaction can be, Touch has its own disadvantages. For instance, the sensitivity to touch might differ from device to device. Apple iPhone’s touch sensitivity is different from Blackberry Storm’s sensitivity which is different from Android-based HTC phones’ touch. Add to that, users don’t find keying in messages using the Touch keypad, as good as the QWERTY physical keypad. Some users might be plain lazy to unlearn their writing and typing habits to negotiate with the touch mode of interaction. I, for one, would prefer a keyboard to type in messages and text than a stylus based touch interaction.

Your and my prayers were rightly heard and answered. The Tablet PC was introduced. You no longer have to restrict to one type of input or interaction mechanism only. You have got the options of using the keyboard like a normal desktop or laptop computer. You can turn the monitor sideways and down to make it a tablet a.k.a slate. You might want to use your fingers tapping, sliding and pinching away on the tablet. When you want to do some finer selection, you can use the digitizer pen a.k.a stylus to write right on the tablet. I never thought that I would need a pen to write again, except for doing signatures. I was proved wrong with the proverbial history repeats itself.

With the tablet PC convertible laptop, the slate ( I was referring to the good old slates we used to write  on,  in our school days) is back into action. Along with that, the pen also made its presence felt in the form of digitizer, using which you can draw, paint, and write. It also doubles up as a mouse, because you can select, left click and right click. And to top it all, you have the normal keyboard using which you can type your way into the laptop.  Tablet PC is here to stay, with all the interaction styles and experiences packed into one. The option is yours to type, touch or write!!!

Here is the bonus. These are the snap shots of my new HP TouchSmart Tm2 Tablet PC. I shall write more about it in the later posts. Have fun!

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